Sustainability
With over 210 years of history in Madeira Island, we recognize the privilege and responsibility of preserving our destination. We are committed to creating a positive impact, ensuring that the beauty and traditions of our island are passed on to the next generations. Our vision is to be a trusted market reference, preserving the human touch in every journey.
Proudly Travelife Certified
We are honored to hold the Travelife Certification, an internationally recognized standard for sustainability in tourism. This achievement reflects our rigorous commitment to responsible management, ethical business practices, and the continuous protection of our environment and local communities.
People
Our Corporate Actions
Our Team: Providing health, well-being, and continuous training programs for our greatest asset.
Education Support: Financial aid for staff with children in university and the Blandy Academic Scholarships for UMa students.
Traveler Safety & Privacy: 24/7 emergency lines, clear information, and strict GDPR compliance for data privacy.
The Sustainable Traveler Code
Vigilance & Protection: If you suspect or witness any form of labor or sexual exploitation (especially involving minors), report it immediately to your guide, agency representative, or local authorities.
Environment
Our Corporate Actions
The 5Rs: Actively Refuse, Reduce, Reuse, Repurpose, and Recycle in our daily operations.
Resource Management: Monitoring energy and water usage, utilizing FSCcertified paper, and transitioning to an "internet-only" brochure policy.
The Sustainable Traveler Code
Reduce Waste: Travel light, bring a reusable water bottle, cloth bag, and reusable cutlery. Say no to single-use plastics.
Conserve Resources: Take shorter showers and reuse towels and bed linens instead of requesting daily replacements.
Marine Life: Choose responsible snorkeling/diving operators. Never feed fish or touch corals.
Business
Our Corporate Actions
Responsible Supply Chain: Preferring local partners who share our sustainability goals.
Certified Partners: Prioritizing suppliers with GSTC-recognized certifications, ISO standards, B Corp, or Green Key.
Ethical Standards: Expecting all partners to follow strict anti-corruption, antidiscrimination, and fair labor policies.
The Sustainable Traveler Code
Smart Transport: Choose direct flights when possible (lower carbon footprint) or opt for trains/buses for shorter distances. Use public transport at the destination.
Eco-Accommodations: Prefer accommodations with GSTC-recognized certifications (e.g., Travelife Stay Better, Green Key, EarthCheck).
Share & Plan: Share your sustainable travel stories online to inspire others, and plan your next responsible trip with us.
Community
Our Corporate Actions
Local Economy: Hiring locally and ensuring fair working throughout our operations.
Heritage Protection: Contributing actively to the preservation of cultural, historical, and natural sites.
Solidarity: Making annual donations to a dedicated list of local charities.
The Sustainable Traveler Code
Respect Local Culture: Research customs before arriving. Dress appropriately and follow local etiquette..
Support Local: Eat at local restaurants that serve locally sourced food. Buy authentic, locally made souvenirs to support artisans.
Ethical Choices: Avoid activities exploiting wildlife (e.g., posing with captive animals) or buying souvenirs from endangered species.
Give Back: Avoid food waste and consider donating to local conservation or community projects.
